Cart abandonment rate in the United States 2024

Published by Daniela Coppola, Apr 15, 2024
When shopping for goods online, it is common for consumers to pull out of a transaction, leaving the order incomplete: In the first quarter of 2024, around four in five baskets created on tablets in the United States did not result in a completed order. However, with a rate of 85 percent that quarter, cart abandonment was most common among shoppers using mobile devices.

Percentage of baskets created that did not result in a completed order in the United States in 1st quarter 2024, by device

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Release date

April 2024

Region

United States

Survey time period

Q1 2024

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.

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Overview

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Online orders

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Cart abandonment

7

Conversion

7

Digital payment preferences

6

Spotlight: Buy now, pay later in the U.S.

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