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Willingness to pay for quality news among Malaysians 2020

Published by R. Hirschmann, Jun 29, 2021
A survey in 2020 found that 56 percent of Malaysian respondents were not willing at all to pay for quality news. Some reasons that influenced Malaysians' unwillingness to pay for news included information inaccuracy and the belief that not enough investigative reporting was being done.

Share of people willing to pay for quality news in Malaysia as of December 2020

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Sources

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Release date

May 2021

Region

Malaysia

Survey time period

December 11 to 20, 2020

Number of respondents

1,203 respondents

Method of interview

Telephone interview

Supplementary notes

Original question asked in the survey was: “How much are you willing to pay for quality and professional produced news content in Malaysia?”

1 Malaysian ringgit is equal to 0.24 U.S. dollars and 0.20 euros as of June 2021.

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