In the second half of 2022, the global viewability rate of digital ads stood at 73.6 percent, meaning almost 74 percent of display ads (banner and video) were in view in the measured period. The share was the lowest in the Asia-Pacific region, where it stood at 70.5 percent.
Advertising viewability rates worldwide in 2nd half 2022, by region
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Premium Statistic Desktop display ad viewability rates worldwide 2022, by country
- Premium Statistic Mobile display ad viewability rates worldwide 2022, by country
- Premium Statistic Mobile web display ads time-in-view worldwide 2021, by country
- Premium Statistic Desktop display ads time-in-view worldwide 2020, by country
- Premium Statistic Preferred video ad duration by advertisers in Ukraine 2020-2021
- Premium Statistic Desktop video ad viewability rates worldwide 2018-2021
- Premium Statistic Share of complete YouTube video ad views in Ukraine 2019, by duration
- Premium Statistic Colombia & Mexico: most preferred online ad formats 2017
- Premium Statistic Display advertising CTR in select Asia Pacific countries 2013-2014
About the region
10
- Premium Statistic Mobile app video ad viewability rates worldwide 2020-2021
- Premium Statistic Economic losses due to ad fraud 2028, by region
- Premium Statistic Digital ad fraud cost worldwide 2019, by region
- Premium Statistic Digital ad fraud cost share worldwide 2019, by region
- Premium Statistic Invalid digital ad traffic share worldwide 2019, by region
- Premium Statistic Digital ad fraud losses worldwide 2023-2028
- Premium Statistic Global in-app ad revenue 2022, by format & OS
- Premium Statistic Mobile display ad viewability rates worldwide 2019-2022
- Premium Statistic Change in digital ad budgets worldwide 2021-2022, by format
- Premium Statistic Mobile app display ad viewability rates worldwide 2021, by country
Selected statistics
2
Other regions
10
- Premium Statistic Ad formats with highest brand safety risk in the U.S. 2022
- Premium Statistic Digital marketing instruments used by companies in Russia 2022
- Premium Statistic Digital ad spend in Sweden 2020-2021, by format
- Premium Statistic Puerto Rico: display ad spend 2017-2021, by format
- Premium Statistic Brazil: digital ad spend growth 2021, by format
- Premium Statistic Display ad spend in Denmark 2009-2020
- Premium Statistic Smartphone video ad spend in the UK 2019-2020
- Premium Statistic Digital ad spend in Colombia 2022, by format
- Premium Statistic Digital ad spend growth in Canada 2021, by format
- Premium Statistic Digital ad spend in Latin America and the Caribbean 2023, by format
Related statistics
10
- Premium Statistic Display ad spend in Sweden 2020-2022
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Digital ad channels with highest ROAS according to U.S. Amazon sellers 2022
- Premium Statistic Average ROAS from Amazon advertising according to U.S. brands 2021
- Premium Statistic Amazon ad solutions driving highest ROAS in the U.S. 2022
- Premium Statistic Programmatic ad spend in the UK 2020, by recipient & ad type
- Basic Statistic Change in Google ad metrics for U.S. medical advertisers due to COVID-19 2020
- Premium Statistic Share of U.S. Amazon retail sellers who advertise on the platform 2018-2019
- Premium Statistic Digital ad fraud losses in the U.S. 2011-2021
- Premium Statistic Display ad spend in Europe 2013-2022
Further related statistics
2
Further Content: You might find this interesting as well
Integral Ad Science. (May 15, 2023). Advertising viewability rates worldwide in 2nd half 2022, by region [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science. "Advertising viewability rates worldwide in 2nd half 2022, by region." Chart. May 15, 2023. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science. (2023). Advertising viewability rates worldwide in 2nd half 2022, by region. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science. "Advertising Viewability Rates Worldwide in 2nd Half 2022, by Region." Statista, Statista Inc., 15 May 2023, https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science, Advertising viewability rates worldwide in 2nd half 2022, by region Statista, https://www.statista.com/statistics/1244089/ad-viewability-region/ (last visited April 24, 2024)
Advertising viewability rates worldwide in 2nd half 2022, by region [Graph], Integral Ad Science, May 15, 2023. [Online]. Available: https://www.statista.com/statistics/1244089/ad-viewability-region/