Social gaming developer Playtika generates the vast majority of its annual revenues from the sale of virtual in-game items. In 2023, in-game purchases accounted for 98.4 percent of company revenues, with in-game advertising making of the remaining 1.6 percent. The company operates its games under a free-to-play (F2P) business model.
Distribution of annual revenue generated by Playtika from 2019 to 2023, by segment
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Playtika. (February 26, 2024). Distribution of annual revenue generated by Playtika from 2019 to 2023, by segment [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1244463/playtika-revenues-share-segment/?__sso_cookie_checker=failed
Playtika. "Distribution of annual revenue generated by Playtika from 2019 to 2023, by segment." Chart. February 26, 2024. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1244463/playtika-revenues-share-segment/?__sso_cookie_checker=failed
Playtika. (2024). Distribution of annual revenue generated by Playtika from 2019 to 2023, by segment. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1244463/playtika-revenues-share-segment/?__sso_cookie_checker=failed
Playtika. "Distribution of Annual Revenue Generated by Playtika from 2019 to 2023, by Segment." Statista, Statista Inc., 26 Feb 2024, https://www.statista.com/statistics/1244463/playtika-revenues-share-segment/?__sso_cookie_checker=failed
Playtika, Distribution of annual revenue generated by Playtika from 2019 to 2023, by segment Statista, https://www.statista.com/statistics/1244463/playtika-revenues-share-segment/?__sso_cookie_checker=failed (last visited March 17, 2025)
Distribution of annual revenue generated by Playtika from 2019 to 2023, by segment [Graph], Playtika, February 26, 2024. [Online]. Available: https://www.statista.com/statistics/1244463/playtika-revenues-share-segment/?__sso_cookie_checker=failed
