J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowProgrammatic ad spend as a share of total digital ad expenditure in Chile 2018-2023
In 2023, programmatically bought ads accounted for 20.5 percent of the amount that members of the Chilean Association of Media Agencies (or AAM, as abbreviated in Spanish) spent on digital advertising. A year earlier, the share stood at 15.4 percent. In 2023, the internet's share in Chile's total ad revenues surpassed 50 percent for the first time.
