In 2023, programmatically bought ads accounted for 20.5 percent of the amount that members of the Chilean Association of Media Agencies (or AAM, as abbreviated in Spanish) spent on digital advertising. A year earlier, the share stood at 15.4 percent. In 2023, the internet's share in Chile's total ad revenues surpassed 50 percent for the first time.
Programmatic advertising spending as a percentage of total digital ad expenditure in Chile from 2018 to 2023
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Asociación Chilena de Agencias de Medios. (January 30, 2024). Programmatic advertising spending as a percentage of total digital ad expenditure in Chile from 2018 to 2023 [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/1244585/programmatic-share-digital-ad-spend-chile/?__sso_cookie_checker=failed
Asociación Chilena de Agencias de Medios. "Programmatic advertising spending as a percentage of total digital ad expenditure in Chile from 2018 to 2023." Chart. January 30, 2024. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/1244585/programmatic-share-digital-ad-spend-chile/?__sso_cookie_checker=failed
Asociación Chilena de Agencias de Medios. (2024). Programmatic advertising spending as a percentage of total digital ad expenditure in Chile from 2018 to 2023. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/1244585/programmatic-share-digital-ad-spend-chile/?__sso_cookie_checker=failed
Asociación Chilena de Agencias de Medios. "Programmatic Advertising Spending as a Percentage of Total Digital Ad Expenditure in Chile from 2018 to 2023." Statista, Statista Inc., 30 Jan 2024, https://www.statista.com/statistics/1244585/programmatic-share-digital-ad-spend-chile/?__sso_cookie_checker=failed
Asociación Chilena de Agencias de Medios, Programmatic advertising spending as a percentage of total digital ad expenditure in Chile from 2018 to 2023 Statista, https://www.statista.com/statistics/1244585/programmatic-share-digital-ad-spend-chile/?__sso_cookie_checker=failed (last visited January 25, 2025)
Programmatic advertising spending as a percentage of total digital ad expenditure in Chile from 2018 to 2023 [Graph], Asociación Chilena de Agencias de Medios, January 30, 2024. [Online]. Available: https://www.statista.com/statistics/1244585/programmatic-share-digital-ad-spend-chile/?__sso_cookie_checker=failed
