J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDistribution of programmatic advertising spending in Chile 2023, by format
In 2023, more than half (56.5 percent) of the amount that members of the Chilean Association of Media Agencies (AAM, as abbreviated in Spanish) spent on programmatic advertising went to video ads. Displays and audio respectively accounted for 43.4 and 0.1 percent of their programmatic ad expenditure that year. In 2023, the internet's share in Chile's total ad revenues surpassed 50 percent for the first time.
