Most chosen beverages brands in rural areas Vietnam 2022, by penetration rate
In 2022, Coca-Cola was the most chosen FMCG brand in the beverage category in rural areas in Vietnam, having a penetration rate of 51.4 percent, followed by Saigon Beer with a penetration rate of 32 percent. In that year, Coca-Cola was also the beverage brand with the highest penetration rate in urban Vietnam.
