South Korea: mobile phone purchase channels 2020

In 2020, around 28 percent of respondents to a survey in South Korea regarding mobile purchases answered that they bought a mobile phone from a dedicated store that sold phones for one operator. Over the years, online sales have grown while traditional purchases from physical stores have decreased.

Mobile phone purchase channels in South Korea from 2015 to 2020

Characteristic	Dedicated store with one operator	Store that deals with mutiple operators	Online or via internet	Electronics store	Customer center of mobile operator
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Release date

January 2021

More information

Region

South Korea

Survey time period

2015 to 2020

Number of respondents

6,851 respondents*

Age group

14-64 years

Special properties

those that purchased a mobile phone in the past six months for each year

Method of interview

Online panel

Supplementary notes

*9,513 respondents in 2015, 8,926 respondents in 2016, 8,007 respondents in 2017, 7,198 respondents in 2018, 7,074 respondents in 2019.

Original question: "Where did you buy the phone that you are currently using?"

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