Functional coffee purchase by generation U.S. 2021

According to a survey conducted in the United States in 2021, about 54 percent of Millennial consumers purchase oat milk latte beverages, versus only 5 percent of Baby Boomers and Gen X consumers.

Oat milk latte and nitro/cold brew purchasers in the United States in 2021, by generation

Characteristic	Oat milk latte	Nitro/cold brew
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Release date

May 2021

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Region

United States

Survey time period

5,000

Special properties

Consumer Insights and Social Listening

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Statistics on " Coffee consumption trends in the United States "

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