China: collectible handicraft e-commerce market size 2025

In 2020, transaction value of Chinese traditional collectible handicrafts on vertical e-commerce platforms amounted to 90 billion yuan, an over 67 percent increase compared to the year prior. Trading scale of this market was projected to further grow in years to come, reaching around 412 billion yuan in 2025.

Transaction value of traditional collectible handicrafts via vertical e-commerce platforms in China from 2016 to 2020 with forecasts until 2025 (in billion yuan)

Characteristic	Transaction value in billion yuan
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Release date

April 2021

More information

Region

China

Survey time period

2016 to 2020

Supplementary notes

*Estimates.

One yuan equals approximately 0.16 U.S. dollars and 0.13 euros (as of June 2021).

Traditional collectible handicrafts, namely Wenwan in Chinese, refer to the traditional Chinese four treasures of the study including brush, ink, paper and ink stone, and the various study tools or decorations derived therefrom.

Figures only include vertical wenwan e-commerce platform transaction, excluding other channel data such as Douyin, Kuasihou, Taobao.

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