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Active userbase of influencers in China 2022, by platform

Number of active users attracted by key opinion leaders (KOLs) in China as of May 2022, by platform

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Source

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Release date

July 2022

Region

China

Survey time period

May 2022

Supplementary notes

KOLs (aka key opinion leaders) are more commonly used to refer to influencer marketing practitioners in China.

Active users refer to those who browsed or followed the content published by targeted KOLs on the platform during the survey period.

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Statistics on " Influencer/KOL marketing in China "

Statistics on Influencer/KOL marketing in China

Overview

6

Advertisers

5

Marketing platforms

5

Influencers

5

Consumers

5

Further related statistics

16
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