Geographical distribution of top-tier influencer followers in China 2021, by app

Published by
Lai Lin Thomala,
Jun 23, 2023
In China, over 63 percent of active users following top-tier influencers on the short video app Kuaishou lived in the third tier cities and below, as of April 2021. The app reported about 520 million monthly active users in the first quarter of 2021.

Geographical distribution of active users following top key opinion leaders (KOLs) in China as of April 2021, by platform

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Release date

June 2021

Region

China

Survey time period

January to April 2021

Supplementary notes

KOLs (aka key opinion leaders) are more commonly used to refer to influencer marketing practitioners in China.

Active users refer to those who browsed or followed the content published by targeted KOLs on the platform during the statistical period.

Top KOLs refer to influencers who ranked top 5 percent on the platform in terms of number of active users.

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Topics

Influencer/KOL marketing in ChinaSocial media in ChinaE-Commerce in ChinaLuxury marketing in ChinaShopping behavior in China
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