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Geographical distribution of top-tier influencer followers in China 2021, by app

Geographical distribution of active users following top key opinion leaders (KOLs) in China as of April 2021, by platform

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Release date

June 2021



Survey time period

January to April 2021

Supplementary notes

KOLs (aka key opinion leaders) are more commonly used to refer to influencer marketing practitioners in China.

Active users refer to those who browsed or followed the content published by targeted KOLs on the platform during the statistical period.

Top KOLs refer to influencers who ranked top 5 percent on the platform in terms of number of active users.

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