Japan: digital signage advertising market size by segment 2022

The transportation segment accounted for 35.8 billion Japanese yen of the annual spending by advertisers on digital signage advertising media in Japan in 2022. It the largest segment of the market, followed by commercial facilities and stores. The market size of digital signage advertising during that year was estimated at a value of 69 billion yen.

Annual spending on digital signage advertising media in Japan in 2022, by segment (in billion Japanese yen)

Characteristic	Annual spending in billion Japanese yen
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Release date

December 2022

More information

Region

Japan

Survey time period

2022*

Special properties

total annual spending by advertisers on digital signage advertising media**

Supplementary notes

*Figures represent a prospect.
**Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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