Social media marketing market size in Japan 2020-2027

Published by Statista Research Department, Dec 7, 2022
The annual expenditure of businesses on social media marketing in Japan was estimated to amount to almost 1.09 trillion Japanese yen in 2023, which represents an increase of more than 158 billion yen compared to the previous year. It was expected that the market would grow further in the coming years and reach a value of almost 1.89 trillion yen by 2027.

Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)

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Release date

November 2022

Region

Japan

Survey time period

2020 to 2023

Special properties

annual expenditure of businesses; domestic market

Supplementary notes

*Prospect.
**Forecast.

The market consists of five segments: social media advertising, influencer marketing, support for the operation of social media accounts, analytics tools, as well as campaign planning and consulting.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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