Social media marketing market size in Japan 2020-2027

Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027

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Release date

November 2022



Survey time period

2020 to 2023

Special properties

annual expenditure of businesses; domestic market

Supplementary notes


The market consists of five segments: social media advertising, influencer marketing, support for the operation of social media accounts, analytics tools, as well as campaign planning and consulting.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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