Twitter influencer marketing market size in Japan 2020-2027

Published by Statista Research Department, Dec 7, 2022
The annual expenditure of businesses on Twitter influencer marketing in Japan was estimated to amount to 12.5 billion Japanese yen in 2023. It was expected that the market, which in this case also includes influencer marketing via blogs, would grow further in the coming years and reach a value of 18.5 billion yen by 2027.

Annual expenditure on Twitter influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)

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Release date

November 2022

Region

Japan

Survey time period

2020 to 2023

Special properties

annual expenditure of businesses; domestic market

Supplementary notes

*Prospect.
**Forecast.

Twitter influencer marketing also includes influencer marketing via blogs.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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