The annual expenditure of businesses on the operation of their own social media accounts for marketing purposes in Japan was estimated to exceed 26 billion Japanese yen in 2023, which represents an increase of more than four billion yen compared to the previous year. It was expected that the market would grow further in the coming years and reach a value of 43.6 billion yen by 2027.
Annual expenditure on the operation of accounts for social media marketing in Japan from 2020 to 2023 with a forecast until 2027
(in billion Japanese yen)
annual expenditure of businesses on the operation of their own social media accounts for marketing purposes (excluding influencer marketing); domestic market
Supplementary notes
*Prospect.
**Forecast.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
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CyberBuzz. (November 1, 2022). Annual expenditure on the operation of accounts for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/1246171/japan-social-media-account-marketing-market-size/?__sso_cookie_checker=failed
CyberBuzz. "Annual expenditure on the operation of accounts for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. November 1, 2022. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/1246171/japan-social-media-account-marketing-market-size/?__sso_cookie_checker=failed
CyberBuzz. (2022). Annual expenditure on the operation of accounts for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/1246171/japan-social-media-account-marketing-market-size/?__sso_cookie_checker=failed
CyberBuzz. "Annual Expenditure on The Operation of Accounts for Social Media Marketing in Japan from 2020 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1246171/japan-social-media-account-marketing-market-size/?__sso_cookie_checker=failed
CyberBuzz, Annual expenditure on the operation of accounts for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1246171/japan-social-media-account-marketing-market-size/?__sso_cookie_checker=failed (last visited January 18, 2025)
Annual expenditure on the operation of accounts for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], CyberBuzz, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1246171/japan-social-media-account-marketing-market-size/?__sso_cookie_checker=failed
