According to a survey conducted in 2019, consumers from all city tiers in China stated that quality is the most important purchasing criteria. Consumers from lower-tier cities had a price focusing index of 6.4, higher than only 5.91 among high-tier city shoppers.
Concerning index among higher and lower-tier market consumers in China as of March 2019, by purchasing factor
Characteristic
Tier-1 and tier-2 cities
Tier-3 cities and below
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Analysys. (April 2, 2019). Concerning index among higher and lower-tier market consumers in China as of March 2019, by purchasing factor [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/1246510/china-leading-purchasing-factors-among-consumers-in-various-city-tiers/
Analysys. "Concerning index among higher and lower-tier market consumers in China as of March 2019, by purchasing factor." Chart. April 2, 2019. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/1246510/china-leading-purchasing-factors-among-consumers-in-various-city-tiers/
Analysys. (2019). Concerning index among higher and lower-tier market consumers in China as of March 2019, by purchasing factor. Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/1246510/china-leading-purchasing-factors-among-consumers-in-various-city-tiers/
Analysys. "Concerning Index among Higher and Lower-tier Market Consumers in China as of March 2019, by Purchasing Factor." Statista, Statista Inc., 2 Apr 2019, https://www.statista.com/statistics/1246510/china-leading-purchasing-factors-among-consumers-in-various-city-tiers/
Analysys, Concerning index among higher and lower-tier market consumers in China as of March 2019, by purchasing factor Statista, https://www.statista.com/statistics/1246510/china-leading-purchasing-factors-among-consumers-in-various-city-tiers/ (last visited September 10, 2024)
Concerning index among higher and lower-tier market consumers in China as of March 2019, by purchasing factor [Graph], Analysys, April 2, 2019. [Online]. Available: https://www.statista.com/statistics/1246510/china-leading-purchasing-factors-among-consumers-in-various-city-tiers/
