According to a survey conducted in December 2020, more than five percent of the respondents in Japan stated that they had experienced that their impression of a brand, business, or product increased due to the content of an online video advertisement. An additional 21.3 percent answered that they sometimes experienced that. At the same time, more than two thirds of the respondents rarely or never experienced such a change in impression.
Share of people whose impression of a brand, business, or product improved due to online video advertisements in Japan as of December 2020
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Neo Marketing. (January 14, 2021). Share of people whose impression of a brand, business, or product improved due to online video advertisements in Japan as of December 2020 [Graph]. In Statista. Retrieved February 04, 2023, from https://www.statista.com/statistics/1246523/japan-share-people-improved-impression-online-video-advertisements/
Neo Marketing. "Share of people whose impression of a brand, business, or product improved due to online video advertisements in Japan as of December 2020." Chart. January 14, 2021. Statista. Accessed February 04, 2023. https://www.statista.com/statistics/1246523/japan-share-people-improved-impression-online-video-advertisements/
Neo Marketing. (2021). Share of people whose impression of a brand, business, or product improved due to online video advertisements in Japan as of December 2020. Statista. Statista Inc.. Accessed: February 04, 2023. https://www.statista.com/statistics/1246523/japan-share-people-improved-impression-online-video-advertisements/
Neo Marketing. "Share of People Whose Impression of a Brand, Business, or Product Improved Due to Online Video Advertisements in Japan as of December 2020." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1246523/japan-share-people-improved-impression-online-video-advertisements/
Neo Marketing, Share of people whose impression of a brand, business, or product improved due to online video advertisements in Japan as of December 2020 Statista, https://www.statista.com/statistics/1246523/japan-share-people-improved-impression-online-video-advertisements/ (last visited February 04, 2023)
Share of people whose impression of a brand, business, or product improved due to online video advertisements in Japan as of December 2020 [Graph], Neo Marketing, January 14, 2021. [Online]. Available: https://www.statista.com/statistics/1246523/japan-share-people-improved-impression-online-video-advertisements/