Share of people with improved impressions due to online video advertising Japan 2020

Published by Statista Research Department, Jun 24, 2021

According to a survey conducted in December 2020, more than five percent of the respondents in Japan stated that they had experienced that their impression of a brand, business, or product increased due to the content of an online video advertisement. An additional 21.3 percent answered that they sometimes experienced that. At the same time, more than two thirds of the respondents rarely or never experienced such a change in impression.

Share of people whose impression of a brand, business, or product improved due to online video advertisements in Japan as of December 2020

Characteristic	Share of respondents
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Release date

January 2021

More information

Region

Japan

Survey time period

December 23 to 24, 2020

Number of respondents

1,000 respondents

Age group

20-69 years

Method of interview

Online Access Panel

Supplementary notes

Survey question: "Did you experience that your impression of a brand, business, or product became better due to the content of a video advertisement that you watched?"

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