Frequency of purchasing products after watching online video advertising Japan 2020

Published by Statista Research Department, Jul 5, 2021
According to a survey conducted in December 2020, more than two percent of the respondents in Japan stated that they many times purchased a product because of an online video advertisement they watched. By contrast, more than 82 percent never bought a product because of video advertising.

Share of people who purchased a product after watching online video advertisements in Japan as of December 2020, by frequency

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Release date

January 2021

Region

Japan

Survey time period

December 23 to 24, 2020

Number of respondents

1,000 respondents

Age group

20-69 years

Method of interview

Online Access Panel

Supplementary notes

Survey question: "Did you ever purchase a product because of a video advertisement that you watched?"

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