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Most influential ad channels for Gen Z in the U.S. 2021

Published by A. Guttmann, Jul 14, 2021
During a 2021 survey carried out in the United States, 59 percent of female-presenting respondents aged 17 to 23 stated that recommendation from friends or family were most likely to get them to buy a product. This was the most popular answer in the survey. TikTok videos were mentioned by 39 percent of respondents.

Most influential advertising channels when making purchasing decisions among female Gen Z in the United States as of May 2021

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Sources

Release date

June 2021

Region

United States

Survey time period

as of May 2021

Age group

17-23 years

Special properties

among female-presenting respondents

Supplementary notes

Question: "Thinking about the different ways that you may learn about a new product, which are most likely to get you to buy the product?"
The source does not provide information about the date of survey. The date provided is the publication date.

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