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Most influential ad channels for Gen Z in the U.S. 2021

Most influential advertising channels when making purchasing decisions among female Generation Z consumers in the United States as of May 2021

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Release date

June 2021


United States

Survey time period

as of May 2021

Age group

17-23 years

Special properties

among female-presenting respondents

Supplementary notes

Question: "Thinking about the different ways that you may learn about a new product, which are most likely to get you to buy the product?"
The source does not provide information about the date of survey. The date provided is the publication date.

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