Revenue loss of VOD services due to password sharing in the U.S. 2021-2022

The source adds the following information: "To gauge the popularity of streaming and specific streaming platforms, we surveyed 790 U.S. adults about their streaming habits, including which platforms they watch and whether they pay for their own subscriptions. The participants were representative of the U.S. population in terms of their genders and ages. We conducted our survey in 2022 via internet-based survey through Momentive. Analysis included Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, Peacock, and Paramount+. For our broader analysis of how Americans stream, we used our survey data to extrapolate population data from the U.S. Census Bureau and internet use data from the Pew Research Center. We calculated the amount of money platforms could gain from moochers by calculating the number of people who use the login credentials of someone outside their household who’d be willing to pay if necessary, and multiplying that by the current cost for a basic subscription for each platform."

Figures have been rounded.