Advertisers in France spent around 31 billion euros in 2021. They invested the most in direct marketing, where they spent 5,93 million euros, and in sales advertising, point of sale advertising, couponing and promotional objects, where they spent 5,29 million euros.
Net marketing expenditure in France in 2021, by media
(in million euros)
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France Pub. (June 7, 2022). Net marketing expenditure in France in 2021, by media (in million euros) [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1247240/net-expenditure-advertisers-media-france/
France Pub. "Net marketing expenditure in France in 2021, by media (in million euros)." Chart. June 7, 2022. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1247240/net-expenditure-advertisers-media-france/
France Pub. (2022). Net marketing expenditure in France in 2021, by media (in million euros). Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1247240/net-expenditure-advertisers-media-france/
France Pub. "Net Marketing Expenditure in France in 2021, by Media (in Million Euros)." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1247240/net-expenditure-advertisers-media-france/
France Pub, Net marketing expenditure in France in 2021, by media (in million euros) Statista, https://www.statista.com/statistics/1247240/net-expenditure-advertisers-media-france/ (last visited October 15, 2024)
Net marketing expenditure in France in 2021, by media (in million euros) [Graph], France Pub, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1247240/net-expenditure-advertisers-media-france/