Instagram influencers in Mexico 2021, by category

Published by Julia Faria, Jan 6, 2023
In June 2021, lifestyle was the most popular category among Mexican influencers, with 18.56 percent creating content regarding this topic. Music ranked second with over eight percent of influencers. Engagement rates of Mexican influencers spanned between 1.8 to 4.8 percent in that period.

Instagram categories with the largest share of influencers in Mexico in June 2021

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Release date

June 2021

Region

Mexico

Survey time period

June 2021

Supplementary notes

Data gathered from sources including market research agencies, internet, social media companies, news media, and HypeAuditor's internal analysis.

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