Advertisers in France spent almost 31 billion euros in 2021. Direct marketing amounted to around 19 percent of the total spending and promotions represented a share of 17 percent. Direct marketing included advertising mail and flyers. Promotions included sale advertising, point of sale advertising, couponing and games.
Marketing expenditure distribution in France in 2021, by media
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
France Pub. (June 7, 2022). Marketing expenditure distribution in France in 2021, by media [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1247794/distribution-expenditure-advertisers-media-france/
France Pub. "Marketing expenditure distribution in France in 2021, by media." Chart. June 7, 2022. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1247794/distribution-expenditure-advertisers-media-france/
France Pub. (2022). Marketing expenditure distribution in France in 2021, by media. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1247794/distribution-expenditure-advertisers-media-france/
France Pub. "Marketing Expenditure Distribution in France in 2021, by Media." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1247794/distribution-expenditure-advertisers-media-france/
France Pub, Marketing expenditure distribution in France in 2021, by media Statista, https://www.statista.com/statistics/1247794/distribution-expenditure-advertisers-media-france/ (last visited November 10, 2024)
Marketing expenditure distribution in France in 2021, by media [Graph], France Pub, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1247794/distribution-expenditure-advertisers-media-france/