Ratio of social commerce live-sales to comments Vietnam Q1-Q2 2020

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey of social commerce users in Vietnam in 2020, the ratio of social commerce live-sales to comments reached 66.7 percent in the second quarter. Broadcasting live videos which feature products for sale is a practice that is growing in popularity in Vietnam.

Ratio of social commerce live-sales to comments in Vietnam from 1st quarter to 2nd quarter 2020

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Release date

October 2020

Region

Vietnam

Survey time period

Q1 to Q2 2020

Number of respondents

13,000 respondents

Special properties

survey was conducted among consumers and businesses across Thailand, Vietnam, the Philippines, and Singapore

Supplementary notes

The survey was conducted among 12,000 consumers and 1,000 businesses.

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