Decision Lab in Vietnam in 2022, fashion was the most purchased category on social commerce platforms, as stated by 61 percent of the respondents. By comparison, 48 percent of them claimed to have bought cosmetics via these platforms.
According to a survey conducted by Leading social commerce product categories in Vietnam in 2022
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Other statistics that may interest you Social commerce
Overview
5
- Premium Statistic Social commerce revenue worldwide 2018-2028
- Premium Statistic Social commerce penetration rate worldwide 2018-2028
- Premium Statistic Share of social commerce buyers worldwide 2023, by country
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
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Popular platforms
8
- Premium Statistic Social commerce platforms generating the most revenue worldwide 2024
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- Premium Statistic Most popular social media platforms for shopping worldwide 2023, by generation
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- Premium Statistic Social media accounts users followed and purchased from 2023, by generation
- Premium Statistic Facebook Marketplace/Instagram Shopping user share 2023, by region
- Premium Statistic TikTok Shops distribution worldwide 2024, by country
Discovery and influence
8
- Premium Statistic Main channels on which internet users discovered new brands and products 2023
- Premium Statistic Main channels internet users used to search for more information on brands 2023
- Premium Statistic Main social media activities as part of the shopping journey 2023, by gender
- Premium Statistic Gen Z vs. overall shoppers discovering and buying on social media 2023
- Premium Statistic Consumers who bought an item after seeing it on social media 2023, by country
- Premium Statistic Trust in influencers' product and brand recommendations 2023, by generation
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- Premium Statistic Types of UGC most likely to motivate consumers to purchase a product 2023
Shopping behavior
7
- Premium Statistic Shoppers using social media for purchases worldwide 2023, by age group
- Premium Statistic Consumers who bought directly on social media worldwide 2023, by generation
- Premium Statistic Number of products purchased per person online vs. on social media 2023
- Premium Statistic Main social commerce purchase categories worldwide 2023, by frequency
- Premium Statistic Main drivers for increased social media purchases worldwide 2023
- Premium Statistic Share of shoppers to influencers and celebrities worldwide 2023, by generation
- Premium Statistic Main categories bought from influencers and celebrities worldwide 2023, by frequency
Further related statistics
19
- Social commerce usage in the U.S. & UK 2022, by gender and activity
- Social commerce platforms most used by digital shoppers in the U.S. 2023, by age
- Top online discovery channels for clothing buyers in the U.S. 2023
- U.S. consumer actions after discovering a product in a brands social media post 2017
- Social media usage for brand research among U.S. Facebook users 2016, by age group
- U.S. consumer interest in purchasing products discovered via social media 2017
- Influence of social media on U.S. consumer purchasing decisions 2018
- U.S. Millennial interest in purchasing products discovered via social media 2017
- Leading social media e-commerce referrers in the U.S. 2019
- U.S. consumer influence factors to purchase a retail product via social media 2017
- U.S. social media usage by internet users to connect with brands 2016
- Social commerce brand competitiveness index in South Korea 2017
- Social commerce customer satisfaction index in South Korea 2017
- Social commerce usage among respondents in Taiwan 2019
- Social commerce reach in Canada 2020, by platform
- Ratio of social commerce live-sales to comments in Singapore Q1-Q2 2020
- Average growth of social commerce orders in SEA Q1-Q2 2020, by country
- Reasons for decreasing e-commerce activities Thailand 2020
- Key factors for a happy retirement in China 2012
Further Content: You might find this interesting as well
Statistics
- Social commerce usage in the U.S. & UK 2022, by gender and activity
- Social commerce platforms most used by digital shoppers in the U.S. 2023, by age
- Top online discovery channels for clothing buyers in the U.S. 2023
- U.S. consumer actions after discovering a product in a brands social media post 2017
- Social media usage for brand research among U.S. Facebook users 2016, by age group
- U.S. consumer interest in purchasing products discovered via social media 2017
- Influence of social media on U.S. consumer purchasing decisions 2018
- U.S. Millennial interest in purchasing products discovered via social media 2017
- Leading social media e-commerce referrers in the U.S. 2019
- U.S. consumer influence factors to purchase a retail product via social media 2017
- U.S. social media usage by internet users to connect with brands 2016
- Social commerce brand competitiveness index in South Korea 2017
- Social commerce customer satisfaction index in South Korea 2017
- Social commerce usage among respondents in Taiwan 2019
- Social commerce reach in Canada 2020, by platform
- Ratio of social commerce live-sales to comments in Singapore Q1-Q2 2020
- Average growth of social commerce orders in SEA Q1-Q2 2020, by country
- Reasons for decreasing e-commerce activities Thailand 2020
- Key factors for a happy retirement in China 2012
Decision Lab. (April 5, 2022). Leading social commerce product categories in Vietnam in 2022 [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/1247897/vietnam-leading-social-commerce-product-categories/
Decision Lab. "Leading social commerce product categories in Vietnam in 2022." Chart. April 5, 2022. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/1247897/vietnam-leading-social-commerce-product-categories/
Decision Lab. (2022). Leading social commerce product categories in Vietnam in 2022. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/1247897/vietnam-leading-social-commerce-product-categories/
Decision Lab. "Leading Social Commerce Product Categories in Vietnam in 2022." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1247897/vietnam-leading-social-commerce-product-categories/
Decision Lab, Leading social commerce product categories in Vietnam in 2022 Statista, https://www.statista.com/statistics/1247897/vietnam-leading-social-commerce-product-categories/ (last visited March 28, 2024)
Leading social commerce product categories in Vietnam in 2022 [Graph], Decision Lab, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1247897/vietnam-leading-social-commerce-product-categories/