Data usage among B2B e-commerce companies in Scandinavia 2021

Published by
L. Yltävä,
Nov 9, 2024
In 2021, less than one in five B2B e-commerce companies collected and analysed data regularly in Scandinavia, a survey revealed. The anaysis of data was an essential step preceeding strategic decisions for 16 percent of surveyed companies. However, 34 percent of B2B e-commerce companies taking part in the survey did not make active use of user data.

Share of B2B e-commerce companies using data for business activities in Scandinavia in 2021

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Release date

2021

Region

Denmark, Norway, Sweden

Survey time period

February to March 2021

Number of respondents

846 respondents

Special properties

B2B companies selling through digital channels

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "How do you use data to develop your offering and digital channels?"

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