Preferred channels for buying audio and video electronics Indonesia 2020

Published by Hanadian Nurhayati-Wolff, Jun 28, 2023
According to a consumer survey conducted in 2020, 82 percent of Indonesian households purchased audio and video electronics products through modern trade channels. Included in the modern trade channels are supermarkets, department stores, and specialty stores.

Preferred purchase channels for audio and video electronics products among households in Indonesia as of September 2020

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Release date

March 2021

Region

Indonesia

Survey time period

June and September 2020

Number of respondents

1,500 respondents

Special properties

respondents were households in Bandung, Jakarta, Makassar, Medan, and Surabaya

Method of interview

Face-to-face interview

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