During a 2021 survey carried out among consumers from Italy aged 18 to 24 receptive to influencers, 71.4 percent of respondents stated that Amazon reviews influenced their product or service purchase process; nearly 62 percent said that they were influenced by social media accounts of influencers they followed.
Information sources influencing purchase process among Gen Z consumers in Italy as of June 2021
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Statistics on Digital advertising in Italy
Overview
4
Italian market overview
7
- Premium Statistic Internet ad spend in Italy 2015-2024
- Premium Statistic Advertising spending share in Italy 2021, by medium
- Premium Statistic Internet ad spending in Italy 2016-2025, by device
- Premium Statistic Digital advertising spending share Italy 2021, by industry
- Premium Statistic Digital ad spending per internet user in Italy 2017-2025
- Premium Statistic Programmatic ad spending in Italy 2014-2021
- Premium Statistic Programmatic ad spend growth in Italy 2015-2021
Formats
6
- Premium Statistic Digital ad spend growth in Italy 2021, by format
- Premium Statistic Online video advertising spending in Italy 2017-2025
- Premium Statistic Display ad spending Italy 2019-2021
- Premium Statistic Online banner advertising spending in Italy 2017-2025
- Premium Statistic Social media advertising spending in Italy 2017-2025
- Premium Statistic Search ad spending Italy 2019-2021
Mobile
5
- Premium Statistic Mobile cellular subscriptions per 100 capita in Italy 2010-2025
- Premium Statistic Mobile ad spending in Italy 2016-2025
- Premium Statistic Mobile ad spending growth in Italy 2016-2025
- Premium Statistic Mobile ad spending in Italy 2016-2025, by format
- Premium Statistic Mobile share of internet ad spend in Italy 2016-2025
Consumer attitudes
5
- Premium Statistic Attitudes towards online advertising in Italy 2022
- Premium Statistic Sources first introducing web users to new brands in Italy 2021
- Premium Statistic Perceived reliability of information sources in Italy 2021
- Premium Statistic Sources driving purchase decisions of Gen Z in Italy 2021
- Premium Statistic Reasons why Italian consumers prefer video ads over other ad types 2021
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- Most important (online) marketing channels in Germany 2013
- Marketing channels usage among small businesses in the U.S. 2018
- Aspects of U.S. parents' shopping behavior influenced by Gen Z children 2019
- Digital advertising spending of the insurance sector Thailand 2020, by platform
- Sources of information about products in online channel in Poland 2019
- Preference to trust information from trusted friends among Gen Z South Korea 2019
- B2B demand generation: cost-per-lead in the U.S. 2014, by channel
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Statistics
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- Digital ad spending of retail sector Thailand 2020, by platform
- Drivers of purchase decisions for Generation Z in Canada 2019
- At what stage Gen Z are involved in household shopping in the U.S. 2019
- Most important (online) marketing channels in Germany 2013
- Marketing channels usage among small businesses in the U.S. 2018
- Aspects of U.S. parents' shopping behavior influenced by Gen Z children 2019
- Digital advertising spending of the insurance sector Thailand 2020, by platform
- Sources of information about products in online channel in Poland 2019
- Preference to trust information from trusted friends among Gen Z South Korea 2019
- B2B demand generation: cost-per-lead in the U.S. 2014, by channel
- Digital ad spending of hair grooming sector Thailand 2020, by platform
- Argentina: reasons why children select a product 2019
- Global Gen Z online shopping penetration 2018, by device
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Buzzoole. (June 29, 2021). Information sources influencing purchase process among Gen Z consumers in Italy as of June 2021 [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/statistics/1248319/product-information-sources-italy/
Buzzoole. "Information sources influencing purchase process among Gen Z consumers in Italy as of June 2021." Chart. June 29, 2021. Statista. Accessed January 27, 2023. https://www.statista.com/statistics/1248319/product-information-sources-italy/
Buzzoole. (2021). Information sources influencing purchase process among Gen Z consumers in Italy as of June 2021. Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/statistics/1248319/product-information-sources-italy/
Buzzoole. "Information Sources Influencing Purchase Process among Gen Z Consumers in Italy as of June 2021." Statista, Statista Inc., 29 Jun 2021, https://www.statista.com/statistics/1248319/product-information-sources-italy/
Buzzoole, Information sources influencing purchase process among Gen Z consumers in Italy as of June 2021 Statista, https://www.statista.com/statistics/1248319/product-information-sources-italy/ (last visited January 27, 2023)
Information sources influencing purchase process among Gen Z consumers in Italy as of June 2021 [Graph], Buzzoole, June 29, 2021. [Online]. Available: https://www.statista.com/statistics/1248319/product-information-sources-italy/