Alcohol ad spend worldwide in 2020, by medium

Published by
J. G. Navarro,
Jan 6, 2023
In 2020, TV was the medium that received the highest share of alcohol advertising spending, with 49.2 percent of the total invested in 12 markets that account for 73 percent of total global advertising spending. Digital ranked second, with over 24 percent.

Distribution of alcohol advertising spending worldwide in 2020, by medium

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Sources

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Release date

June 2021

Region

Worldwide

Survey time period

2020

Special properties

Australia, Canada, China, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK, and the U.S. only

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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