In 2018, around 6.1 billion U.S. dollars were spent by drug manufacturers on direct-to-consumer drug advertising in the United States. This statistic illustrates drug manufacturer spending on direct-to-consumer advertising in the United States from 2016 to 2018, including the number of advertised drugs, by drug type.
Drug manufacturer spending on direct-to-consumer advertising in the United States from 2016 to 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GAO. (May 24, 2021). Drug manufacturer spending on direct-to-consumer advertising in the United States from 2016 to 2018 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1248744/drug-manufacturer-direct-to-consumer-advertising-spending/?__sso_cookie_checker=failed
GAO. "Drug manufacturer spending on direct-to-consumer advertising in the United States from 2016 to 2018." Chart. May 24, 2021. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1248744/drug-manufacturer-direct-to-consumer-advertising-spending/?__sso_cookie_checker=failed
GAO. (2021). Drug manufacturer spending on direct-to-consumer advertising in the United States from 2016 to 2018. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1248744/drug-manufacturer-direct-to-consumer-advertising-spending/?__sso_cookie_checker=failed
GAO. "Drug Manufacturer Spending on Direct-to-consumer Advertising in The United States from 2016 to 2018." Statista, Statista Inc., 24 May 2021, https://www.statista.com/statistics/1248744/drug-manufacturer-direct-to-consumer-advertising-spending/?__sso_cookie_checker=failed
GAO, Drug manufacturer spending on direct-to-consumer advertising in the United States from 2016 to 2018 Statista, https://www.statista.com/statistics/1248744/drug-manufacturer-direct-to-consumer-advertising-spending/?__sso_cookie_checker=failed (last visited January 20, 2025)
Drug manufacturer spending on direct-to-consumer advertising in the United States from 2016 to 2018 [Graph], GAO, May 24, 2021. [Online]. Available: https://www.statista.com/statistics/1248744/drug-manufacturer-direct-to-consumer-advertising-spending/?__sso_cookie_checker=failed