Familiarity and trust in offline retail was a major reason for Indians to shop offline, with a share of 37 percent in hotel and leisure travel retail in 2019. Another important factor is the variety as welll as pricing and attractive offers with a chance for bargain in most categories.
Major reasons for choosing offline stores in India in 2019, by categories
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Retailers Association of India, & BCG. (February 25, 2020). Major reasons for choosing offline stores in India in 2019, by categories [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1248983/india-reasons-for-preference-of-offline-retail-by-category/
Retailers Association of India, und BCG. "Major reasons for choosing offline stores in India in 2019, by categories." Chart. February 25, 2020. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1248983/india-reasons-for-preference-of-offline-retail-by-category/
Retailers Association of India, BCG. (2020). Major reasons for choosing offline stores in India in 2019, by categories. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1248983/india-reasons-for-preference-of-offline-retail-by-category/
Retailers Association of India, and BCG. "Major Reasons for Choosing Offline Stores in India in 2019, by Categories." Statista, Statista Inc., 25 Feb 2020, https://www.statista.com/statistics/1248983/india-reasons-for-preference-of-offline-retail-by-category/
Retailers Association of India & BCG, Major reasons for choosing offline stores in India in 2019, by categories Statista, https://www.statista.com/statistics/1248983/india-reasons-for-preference-of-offline-retail-by-category/ (last visited April 19, 2024)
Major reasons for choosing offline stores in India in 2019, by categories [Graph], Retailers Association of India, & BCG, February 25, 2020. [Online]. Available: https://www.statista.com/statistics/1248983/india-reasons-for-preference-of-offline-retail-by-category/