Health and beauty brand preference Philippines 2022, by penetration rate

Published by Statista Research Department, Jul 31, 2023
In 2022, toothpaste brand Colgate was the most preferred health and beauty brand in the Philippines, with a penetration rate of 94 percent. This was followed by the soap brand Safeguard with a penetration rate of 91.7 percent.

Most preferred FMCG brands in the health and beauty category in the Philippines in 2022, by penetration rate

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Source

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Release date

July 2023

Region

Philippines

Survey time period

2022

Supplementary notes

Penetration rate refers to the percentage of households that have bought a product from a certain brand at least once.
The source does not provide a publication date. Release date was date accessed.

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Overview

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Key segment: Food

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Key segment: Alcoholic beverage

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Key segment: Non-alcoholic beverage

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Key segment: Cosmetics and personal care

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Key segment: Pet food

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Brand preference

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FMCG market in the PhilippinesOrganic food market in the U.S. Specialty Foods MarketFood retail industry in the PhilippinesCoronavirus (COVID-19) pandemic in the Philippines
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