A survey conducted in December 2021 shows that according to U.S. respondents the number of ads aired during video streamed show seems to matter. Nearly half of the streaming video viewers thought that 11 or more ads during a show is unreasonable, and between six to ten ads during a show was reasonable to 37 percent of respondents.
Number of ads that streaming video viewers found reasonable during a show in the United States as of December 2021
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Statistics on Video advertising and marketing in the United States
Overview
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- Premium Statistic Digital video advertising spending in the U.S. 2019-2023
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Usage & budgets
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- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Share of digital in media budgets in the U.S. 2021, by format
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2021
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2021, by medium
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Market leaders
8
- Premium Statistic Ad revenue of major digital ad sellers worldwide 2022
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- Premium Statistic Digital video ad views in the U.S. 2021, by platform
- Premium Statistic Streaming services with largest ad spend in the U.S. 2021
- Premium Statistic Leading AVOD platforms by ad revenue in the U.S. 2020-2021
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Audience
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- Premium Statistic Digital video viewers in the United States 2018-2022
- Premium Statistic Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Youtube users in the United States 2017-2025
- Premium Statistic Instagram: number of users in the United States 2020-2023
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Premium Statistic Digital video usage by devices in the U.S. 2022
- Premium Statistic U.S. device usage for weekly online video viewing 2021, by age group
- Premium Statistic Installs of selected video streaming apps in the U.S. 2021
Consumer perspective
8
- Premium Statistic Consumer attitude to ads on streaming services in the U.S. 2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Streaming services with most annoying ads according to viewers in the U.S. 2022
- Premium Statistic Netflix subscribers who would switch to ad-supported version in the U.S. 2022
- Premium Statistic Video streaming viewers paying attention to ads on streamed show U.S. 2021
- Premium Statistic Number of ads accepted by streaming video viewers during a show in the U.S. 2021
- Premium Statistic Ad breaks length accepted by TV viewers during a show in the U.S. 2021
- Premium Statistic Streaming video viewer satisfaction with ad delivery options in the U.S. 2021
Further related statistics
18
- Market share of SVOD platforms in the U.S. 2020
- Reactions to commercials during streaming of TV programs in the U.S. 2015
- Reactions to commercials during streaming of TV programs in the U.S. 2015, by age
- Netflix signups worldwide by device 2017
- Leading video streaming online services ranked by session duration in the UK 2016
- Users of online video portals and streaming services in East and West Germany 2016
- Leading video streaming online services ranked by number of PC users in the UK 2016
- Reasons for subscribing to SVoD services in the U.S. 2020
- YouTube Android app user distribution South Korea 2020, by age and gender
- Source of information for video streaming services in Vietnam 2020
- Paid video streaming service usage among men Japan 2022, by age group
- Video services market revenue growth in Russia 2019, by segment
- Time spent using streaming video services by Millennials in the U.S. 2019, by type
- Video streaming service loyalty in the U.S. 2017
- Annual expenditure on selected children's sports in the U.S. 2020
- Share of health centers with capacity for coronavirus testing U.S. August 2020
- Children's sports planned participation after COVID-19 in the U.S. 2020
- Most used brands of dry mix salad dressing within 30 days in the U.S. 2020
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Statistics
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- Reactions to commercials during streaming of TV programs in the U.S. 2015, by age
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- Leading video streaming online services ranked by session duration in the UK 2016
- Users of online video portals and streaming services in East and West Germany 2016
- Leading video streaming online services ranked by number of PC users in the UK 2016
- Reasons for subscribing to SVoD services in the U.S. 2020
- YouTube Android app user distribution South Korea 2020, by age and gender
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- Paid video streaming service usage among men Japan 2022, by age group
- Video services market revenue growth in Russia 2019, by segment
- Time spent using streaming video services by Millennials in the U.S. 2019, by type
- Video streaming service loyalty in the U.S. 2017
- Annual expenditure on selected children's sports in the U.S. 2020
- Share of health centers with capacity for coronavirus testing U.S. August 2020
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Hub Entertainment Research. (February 4, 2022). Number of ads that streaming video viewers found reasonable during a show in the United States as of December 2021 [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/statistics/1249323/number-ads-reasonable-during-streaming-show-united-states/
Hub Entertainment Research. "Number of ads that streaming video viewers found reasonable during a show in the United States as of December 2021 ." Chart. February 4, 2022. Statista. Accessed January 27, 2023. https://www.statista.com/statistics/1249323/number-ads-reasonable-during-streaming-show-united-states/
Hub Entertainment Research. (2022). Number of ads that streaming video viewers found reasonable during a show in the United States as of December 2021 . Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/statistics/1249323/number-ads-reasonable-during-streaming-show-united-states/
Hub Entertainment Research. "Number of Ads That Streaming Video Viewers Found Reasonable during a Show in The United States as of December 2021 ." Statista, Statista Inc., 4 Feb 2022, https://www.statista.com/statistics/1249323/number-ads-reasonable-during-streaming-show-united-states/
Hub Entertainment Research, Number of ads that streaming video viewers found reasonable during a show in the United States as of December 2021 Statista, https://www.statista.com/statistics/1249323/number-ads-reasonable-during-streaming-show-united-states/ (last visited January 27, 2023)
Number of ads that streaming video viewers found reasonable during a show in the United States as of December 2021 [Graph], Hub Entertainment Research, February 4, 2022. [Online]. Available: https://www.statista.com/statistics/1249323/number-ads-reasonable-during-streaming-show-united-states/