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Number of ads accepted by streaming video viewers during a show in the U.S. 2021

Published by Statista Research Department, Oct 19, 2021
A survey conducted in June 2021 shows that according to U.S. respondents the number of ads aired during video streamed show seems to matter. Nearly half of the streaming video viewers thought that 11 or more ads during a show is unreasonable, and between six to ten ads during a show was reasonable to 33 percent of respondents.

Number of ads that streaming video viewers found reasonable during a show in the United States as of June 2021

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In cooperation with
Hub Entertainment Research
Release date

June 2021

Region

United States

Survey time period

June 2021

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "How do you feel about the total number of ads & promotions you saw during the show?"

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Video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing worldwide
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