In a June 2021 survey, 41 percent of U.S. respondents said that during a 30-minute streaming show ad breaks longer than 90 second were unreasonable. Some 42 percent of video streaming viewers found advertising breaks lasting less than 30 seconds reasonable.
Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Hub Entertainment Research. (June 1, 2021). Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/?__sso_cookie_checker=failed
Hub Entertainment Research. "Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021." Chart. June 1, 2021. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/?__sso_cookie_checker=failed
Hub Entertainment Research. (2021). Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/?__sso_cookie_checker=failed
Hub Entertainment Research. "Length of The Ad Breaks That Streaming Video Viewers Found Reasonable during a Show in The United States as of June 2021." Statista, Statista Inc., 1 Jun 2021, https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/?__sso_cookie_checker=failed
Hub Entertainment Research, Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021 Statista, https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/?__sso_cookie_checker=failed (last visited February 16, 2025)
Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021 [Graph], Hub Entertainment Research, June 1, 2021. [Online]. Available: https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/?__sso_cookie_checker=failed