User distribution of VoD app Coupang play South Korea 2021, by age and gender

Published by
Nina Jobst,
Jan 22, 2024
As of February 2021, most users of Video-on-Demand (VoD) online video service Coupang play were women in their thirties, making up 21.1 percent of all users in South Korea. Coupang play is the VoD service of South Korean e-commerce giant Coupang, that launched in December 2020. The service is included in the regular Coupang membership Rocket WOW which costs 2,900 South Korean won a month.

Distribution of Video-on-Demand (VoD) application Coupang play in South Korea as of February 2021, by age and gender

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Release date

March 2021

Region

South Korea

Survey time period

February 2021

Age group

10 years and older

Special properties

Android and iOS users

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