Most popular beauty and health products purchased Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Aug 1, 2024
According to a 2023 survey conducted in Indonesia, approximately 32.62 percent of respondents stated they usually bought facewash, while 24.5 percent claimed they usually purchased facial cream. The same survey revealed that Indonesian consumers get information on these products through digital campaigns and advertisements.

Most popular beauty and health products among consumers in Indonesia as of January 2023

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Release date

April 2023

Region

Indonesia

Survey time period

January 2023

Number of respondents

1,434 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What beauty, care, and health product do you usually buy among the list below?"

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Market overview

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Leading brands

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Skincare

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Consumer preferences

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Expenditure

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Digital behavior

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Topics

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