Social commerce share of online retail sales in the U.S. 2021-2027

Published by
Stephanie Chevalier,
Nov 29, 2023
In 2022, roughly five percent of online retail sales in the United States were generated using social networks as a channel. With the number of social commerce buyers expected to increase over the next few years, this segment is forecast to account for about 8.4 percent of total e-commerce retail sales in the U.S. market by 2027.

Social commerce as share of total online retail sales in the United States from 2021 to 2027

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Release date

September 2023

Region

United States

Survey time period

September 2023

Supplementary notes

* Starting from the indicated year, figures are forecasts.
It includes products and services ordered via social networks, regardless of the method of payment or fulfillment used. Excludes travel and event tickets, tips, subscriptions, payments, taxes or money transfers, food services and drinking place sales, gambling, and other vice goods sales.

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Statistics on " Social commerce in the United States "

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Overview

6

Social buyer behavior

8

Social media influence

8

Social media marketing

5

Further related statistics

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Topics

Social commerce in the United StatesSocial media usage in the United StatesMobile commerce in the United StatesSocial commerceE-commerce in the United States
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