Aspects to improve by Italian wine tourism 2021

The lack of reception services for tourists and the lack of creativity in the experiences offered were considered to be the main weaknesses of the wine tourism industry in Italy, according to a survey conducted among Italian wine experts in early 2021. On the other hand, the food and wine offer was thought to be the main strength of this Italian tourism segment by the same survey's participants.

Opinions of wine tourism professionals on main aspects to improve in the wine tourism industry in Italy as of April 2021

Characteristic	Share of respondents
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Release date

June 2021

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Region

Italy

Survey time period

December 2020 to April 2021

Number of respondents

92 wine tourism professionals*

Method of interview

CAPI interview, questionnaire

Supplementary notes

*The full list of survey participants can be found on page 12 of the report.

The question was phrased as: "Qual è a suo avviso il maggior punto di debolezza dell’enoturismo italiano, che proprio l’emergenza da Covid-19 dovrebbe spingere a superare?
− Dimensione troppo limitata delle aziende vitivinicole
− Esperienza di visita spesso uguale, non originale o meglio ancora “memorabile”
− Carenza dei servizi di accoglienza
− Carenza dei servizi di ristorazione
− Carenza dei servizi di pernottamento
− Limitata conoscenza dell’inglese
− Limitata conoscenza di altre lingue straniere (oltre l’inglese)
− Altro (specificare)"

Numbers were rounded.

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