China: share of lower-tier market consumers purchased FMCG by type 2020

According to a survey among China's lower-tier consumers in August 2020, around 77 percent of respondents said that they bought rice, grain, and oil, among all fast-moving consumer goods. Meanwhile, approximately 46 percent of respondents purchased skincare products. Daily necessities accounted for over 44 percent of the total FMCG consumption.

Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in China as of August 2020, by category

Characteristic	Share of respondents
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Release date

September 2020

More information

Region

China

Survey time period

August 2020

Number of respondents

5,404 respondents

Special properties

among FMCG consumers from tier-3 and below cities

Method of interview

Questionnaire

Supplementary notes

Lower-tier cities here refer to tier-3 cities and below.

The survey was conducted among 54.96 percent male respondents and 45.04 percent female respondents. More than 90 percent of the respondents aged between 21 and 50 years.

Around 75.72 percent of respondents received secondary education or below. Around 75.12 percent of respondents earned monthly salary of 5,000 yuan or below.

One yuan is equal to 0.15 U.S. dollars and 0.13 euros (as of July 2021).

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