The average minimum earned media value (EMV) per post of Instagram mega-influencers with more than one million followers worldwide was 6,000 U.S. dollars in 2023. The average minimum EMV per post of macro-influencers with 500,000 to one million followers was 450 U.S. dollars, while the average maximum price was 10,550 U.S. dollars.
Average earned media value (EMV) of Instagram influencer posts worldwide in 2023, by number of followers
(in U.S. dollars)
The source defines an influencer as an account with more than 1,000 followers. The source defines earned media value (EMV) as the value received for every one U.S. dollar paid for Instagram influencers' promotion.
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HypeAuditor. (January 18, 2024). Average earned media value (EMV) of Instagram influencer posts worldwide in 2023, by number of followers (in U.S. dollars) [Graph]. In Statista. Retrieved January 16, 2025, from https://www.statista.com/statistics/1251046/emv-per-post-instagram-influencers-worldwide/?__sso_cookie_checker=failed
HypeAuditor. "Average earned media value (EMV) of Instagram influencer posts worldwide in 2023, by number of followers (in U.S. dollars)." Chart. January 18, 2024. Statista. Accessed January 16, 2025. https://www.statista.com/statistics/1251046/emv-per-post-instagram-influencers-worldwide/?__sso_cookie_checker=failed
HypeAuditor. (2024). Average earned media value (EMV) of Instagram influencer posts worldwide in 2023, by number of followers (in U.S. dollars). Statista. Statista Inc.. Accessed: January 16, 2025. https://www.statista.com/statistics/1251046/emv-per-post-instagram-influencers-worldwide/?__sso_cookie_checker=failed
HypeAuditor. "Average Earned Media Value (Emv) of Instagram Influencer Posts Worldwide in 2023, by Number of Followers (in U.S. Dollars)." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/1251046/emv-per-post-instagram-influencers-worldwide/?__sso_cookie_checker=failed
HypeAuditor, Average earned media value (EMV) of Instagram influencer posts worldwide in 2023, by number of followers (in U.S. dollars) Statista, https://www.statista.com/statistics/1251046/emv-per-post-instagram-influencers-worldwide/?__sso_cookie_checker=failed (last visited January 16, 2025)
Average earned media value (EMV) of Instagram influencer posts worldwide in 2023, by number of followers (in U.S. dollars) [Graph], HypeAuditor, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/1251046/emv-per-post-instagram-influencers-worldwide/?__sso_cookie_checker=failed
