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Integrated marketing technology application among enterprises Indonesia Q1 2019

Opinion on whether enterprises have applied a well-integrated marketing technology for their omnichannel marketing purposes in Indonesia as of 1st quarter 2019

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Release date

April 2019



Survey time period

Q1 2019

Number of respondents

345 respondents

Special properties

respondents were enterprise businesses in Southeast Asia

Method of interview

Online survey

Supplementary notes

The question was: "To what extent do you agree with the following statement relating to your omnichannel marketing capabilities: we take an integrated approach to customer engagement across different channels, leveraging 1st, 2nd, and 3rd party customer data, with technology and processes to support this?"

Respondents' geographical distribution:
Vietnam: 39%
Indonesia: 12%
Malaysia: 12%
Philippines: 13%
Singapore: 12%
Thailand: 12%

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