According to a survey on marketing strategy conducted in the first quarter of 2019, 50 percent of Indonesian enterprises surveyed stated that incomplete customer data across all channels was the leading factor that prevented them from carrying out effective and consistent omnichannel marketing across different channels. Meanwhile, 48 percent of them stated that poor data integration across system was the main challenge that hindered them from doing so.
Leading challenges that prevent an enterprise from carrying out effective and consistent omnichannel marketing across different channels in Indonesia as of 1st quarter 2019
respondents were enterprise businesses in Southeast Asia
Method of interview
Online survey
Supplementary notes
The question was: "What are the main challenges that prevent you from carrying out effective and consistent omnichannel marketing across different channels?"
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Resulticks. (April 22, 2019). Leading challenges that prevent an enterprise from carrying out effective and consistent omnichannel marketing across different channels in Indonesia as of 1st quarter 2019 [Graph]. In Statista. Retrieved November 11, 2024, from https://www.statista.com/statistics/1251206/indonesia-main-challenges-in-omnichannel-marketing/
Resulticks. "Leading challenges that prevent an enterprise from carrying out effective and consistent omnichannel marketing across different channels in Indonesia as of 1st quarter 2019." Chart. April 22, 2019. Statista. Accessed November 11, 2024. https://www.statista.com/statistics/1251206/indonesia-main-challenges-in-omnichannel-marketing/
Resulticks. (2019). Leading challenges that prevent an enterprise from carrying out effective and consistent omnichannel marketing across different channels in Indonesia as of 1st quarter 2019. Statista. Statista Inc.. Accessed: November 11, 2024. https://www.statista.com/statistics/1251206/indonesia-main-challenges-in-omnichannel-marketing/
Resulticks. "Leading Challenges That Prevent An Enterprise from Carrying out Effective and Consistent Omnichannel Marketing across Different Channels in Indonesia as of 1st Quarter 2019." Statista, Statista Inc., 22 Apr 2019, https://www.statista.com/statistics/1251206/indonesia-main-challenges-in-omnichannel-marketing/
Resulticks, Leading challenges that prevent an enterprise from carrying out effective and consistent omnichannel marketing across different channels in Indonesia as of 1st quarter 2019 Statista, https://www.statista.com/statistics/1251206/indonesia-main-challenges-in-omnichannel-marketing/ (last visited November 11, 2024)
Leading challenges that prevent an enterprise from carrying out effective and consistent omnichannel marketing across different channels in Indonesia as of 1st quarter 2019 [Graph], Resulticks, April 22, 2019. [Online]. Available: https://www.statista.com/statistics/1251206/indonesia-main-challenges-in-omnichannel-marketing/