Views per post of global TikTok influencers 2022, by profile size

Published by Valentina Dencheva, Jun 28, 2023
The post of a TikTok mega-influencer with more than one million followers received an average of 329,382 views worldwide in 2022. The post of a macro-influencer with 100,000 to one million followers received an average of 38,517 views.

Average number of views per post of TikTok influencers in 2022, by number of followers

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Release date

January 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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Overview

8

TikTok

8

Instagram

8

YouTube

8

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TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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