Preferred retail format for cosmetics shopping in Russia 2021

Published by A. Melkadze, Aug 31, 2021
The share of female cosmetic users who have mostly purchased cosmetic products in online stores in Russia in the six months prior to April 2021, exceeded 40 percent. Approximately one quarter of survey respondents shopped for cosmetics products primarily in regular stores during that period.

Where did you purchase cosmetics most often over the past six months?

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Release date

June 2021

Region

Russia

Survey time period

April 2021

Number of respondents

300 respondents

Age group

18-40 years

Special properties

Female cosmetic users

Method of interview

Online survey

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Statistics on " Shopping behavior in Russia "

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Overview

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Online versus offline shopping

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Customer product preferences

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Holiday shopping

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