Social buyer share by country 2023 | Statista

Thailand and Colombia boast some of the highest percentages of social commerce buyers globally, with 91 percent of online shoppers in each country already making purchases through social media platforms in 2023. China closely followed with a 90 percent adoption rate, trailed by the United Arab Emirates and India.

Percentage of online consumers buying from social networks in selected countries worldwide in 2023

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Release date

June 2023

More information

Region

Worldwide

Survey time period

April 6 to 20, 2023

Number of respondents

31,647 respondents

Special properties

shoppers buying online at least once a month

Method of interview

Online survey

Supplementary notes

The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.

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