U.S. buyer preference for product discovery via social media 2021, by generation
When asked if they thought social platforms were a better place to find out about new products than online searches, some 54 percent of Gen Z shoppers gave an affirmative answer, as compared to 58 percent of Millennials. The survey, which was conducted in the United States in May 2021, included more than 2,500 consumers from across the country.
