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Instagram influencers in the UK 2020, by category

Published by Statista Research Department, Jan 6, 2023
The most popular category among UK Instagram influencers in 2020 was lifestyle, with 8.22 percent of influencers producing content related to it. Beauty followed with a share of 6.42 percent, and music rounded out the top three with 5.86 percent.

Instagram categories with the largest share of influencers in the United Kingdom (UK) in 2020

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Source

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Release date

June 2021

Region

United Kingdom

Survey time period

2020

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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Statistics on " Influencer marketing in the United Kingdom (UK) "

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Statistics on Influencer marketing in the United Kingdom (UK)

Overview

6

Leading platforms

7

Instagram

6

YouTube

6

TikTok

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Marketer insights

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Consumer insights

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