Engagement rates among Instagram influencers in the UK 2020-2021, by profile size
Instagram nano-influencers with 1,000 to 5,000 followers enjoyed the highest engagement rate (ER) in the United Kingdom in 2021, with 4.59 percent. Micro-influencers with 5,000 to 20,000 followers followed with an ER of 2.26 percent. On average the engagement rate for Instagram influencers in the UK stood at 2.92 percent in 2021.