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Engagement rates among Instagram influencers in the UK 2020, by profile size

Engagement rate of Instagram influencers in the United Kingdom (UK) in 2020, by number of followers

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Source

Release date

June 2021

Region

United Kingdom

Survey time period

2018-2020

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.

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Statistics on "Influencer marketing in the United Kingdom (UK)"

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